Turning a food concept into a feel good brand
A taste of sunshine, from morning to evening
Challenge
How do you give an all-day food concept in Ibiza a visual identity that feels as fresh, sunny and inviting as the experience itself? MOOS wanted to be more than a salad bar or coffee spot. It needed to become a brand that brings healthy food and comfort together, appealing to families, locals and travellers looking for good food, great coffee and good vibes. The challenge was to translate that mix of purity, positivity and energy into a recognisable brand with character.
Approach
For MOOS, we developed a brand identity that feels light, sunny and inviting. From the logo and colour palette to typography and visual identity, every element was designed to express the optimistic and accessible character of MOOS. The playful design language, warm colours and distinctive signature work together to create a brand that is both flexible and instantly recognisable. MOOS now feels like a place where you want to be, any time of day.
