Rooted in heritage, growing toward tomorrow

Challenge

How do you position a place with as much history, character and meaning as Over-Amstel in a way that feels both refined and relevant today? As a sister brand to Babylonstoren, Over-Amstel needed to carry the same sense of quality, craft and natural abundance, while developing a distinctive identity of its own. The challenge was to bring the rich heritage of the farm and its polder landscape to life, while appealing to a modern audience that values quality, sustainability and a truly memorable experience.

Approach

For Over-Amstel, we developed a brand identity where heritage and a green future come together naturally. From logo to tone of voice, from colour palette to packaging, every element was designed to create a brand world that feels exclusive, warm and distinctive. The combination of timeless elegance, subtle luxury and contemporary simplicity results in a brand experience that does more than look beautiful: it tells a story. The result is a brand that inspires, surprises and leaves a lasting impression.

Visit
live website